Even if you’re not ready to leap to direct bookings (yet), it’s a good idea to get a jump start with your own website. Building domain authority and search engine optimization takes time. You don’t want to be in a position where you’re ready to take direct bookings but don’t already have a website in place. Until you take direct bookings (if you ever do), you can simply link the reservations buttons to VRBO, AirBnB, or any other platform you choose.